Initial launch of high-engagement digital campaign for Colgate’s Wisp using micro-sites, social media, online gaming, and mobile; including the very successful “Spin the Wisp” Facebook app, Be the Face of Wisp, and the Be More Kissable campaign. STW had 7.6 spins per install, a 10% click through rate, and over a 100,000 engagements. BTFOW had over 1,000,000 unique widget impressions. The campaign overall delivered more than 4 million engagements.
"Spin the Wisp" App: Spin the Wisp and send a kiss
Mobile homepage and "Be the Face of Wisp"
Be the Face of Wisp