OVERVIEW


Client:

Garnier Fructis

Project:  

The Stylefinder is an interactive, animated, and filterable database of hairstyles that shows the user how to achieve the look with Garnier products through video and step-by-step instructions.
The Hair Genius is a parallel site that makes product recommendations based on the user's hair and styling habits.

A modification of the brand was implemented to give a more vibrant, youth-inspired image to the experience that extended from Garnier's standard beauty branding. 

> Visit the Garnier Style Finder

> Visit the Garnier Hair Genius

 

Branding


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The Style Finder


 

Landing page: It features a dynamic filter, animated styles, video and step-by-step tutorials, and product recommendations.

Watch a video of the interaction:

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 The Hair Genius


Landing page: An interactive quiz that determines the users hair and style needs along with recommendations from the Style Finder. 

 

> Visit Garnier Style Finder

> Visit the Garnier Hair Genius

 

The Core Team:

Katie Degentesh - Creative direction
Roger Baldowski - Visual design
Eric Tomlinson - User experience design, design direction, video direction, visual design