Garnier Fructis


The Stylefinder is an interactive, animated, and filterable database of hairstyles that shows the user how to achieve the look with Garnier products through video and step-by-step instructions.
The Hair Genius is a parallel site that makes product recommendations based on the user's hair and styling habits.

A modification of the brand was implemented to give a more vibrant, youth-inspired image to the experience that extended from Garnier's standard beauty branding. 




The Style Finder


Landing page: It features a dynamic filter, animated styles, video and step-by-step tutorials, and product recommendations.

Watch a video of the interaction:


 The Hair Genius

Landing page: An interactive quiz that determines the users hair and style needs along with recommendations from the Style Finder. 


> Visit Garnier Style Finder

> Visit the Garnier Hair Genius


The Core Team:

Katie Degentesh - Creative direction
Roger Baldowski - Visual design
Eric Tomlinson - User experience design, design direction, video direction, visual design