I'm Eric Tomlinson, a senior product design leader with 15+ years of experience transforming complex ideas into digital products, scalable design systems, and user experiences that deliver results.
I’ve built and led distributed UX teams across North America, Latin America, and Europe, shipped products serving millions of users, and established design systems that drastically reduced development time. My approach blends craft, strategy, and emerging AI-powered UX methods to simplify complexity, scale teams, and drive outcomes that matter.
I consult on product design, design operations, and leadership — helping startups and growing companies bring clarity, structure, and speed to their product initiatives.
Selected work
Below are a few of my recent case studies. I’ve included details about how I approach validation, collaborate with stakeholders, and make key design decisions—all the way through to final outcomes. Some of these projects span months or even years, reflecting the scale and depth of the work.
"Eric has been an exceptional leader and collaborator during our time working together. When Eric joined us, we needed to structure our UX team and integrate design into our product development process. He rose to this challenge by creating a sustainable framework that positioned UX as a core pillar of our product strategy."
Darek Partyka, Chief Product Officer, Flowbird
"Eric brought a rare mix of big-picture thinking and meticulous detail. The design leadership work helped streamline complexity, and the collaborative style made them a trusted partner across the board."
Greg Bebenek, Chief Technology Officer, Euvic
Eric’s an extraordinary design leader and collaborator. He’s thoughtful, methodical, and thorough in his approach. He drove strategy, customer research, and interaction design to explore the virtual card viability for PayPal. Together, we created a new product for our company portfolio that proved to be an incredible revenue driver, opening up a new tier of customer loyalty.
Nick Gamino, Lead Content Designer, PayPal
Conversation is another passion
Whether you’re exploring a new product, refining an experience, or interested in me becoming more permanently involved in your endevor, I’d love to connect. I bring experience across industries, mediums, and technologies, and I enjoy helping teams and individuals think through their most interesting design challenges.
Even more projects
Click over to my work page to see more of my porfolio history.
At my studio website, A Stronger Idea Design, you can find several more recent case studies, as well as more details around my process and offerings.
