Proven impact across regulated fintech, MaaS, and enterprise SaaS.
I turn design complexity into clarity and value
For 15+ years, I've built and scaled digital platforms across fintech, MaaS, and enterprise SaaS; from 0-to-1 startups to products serving 10M+ users globaly. My work spans regulated environments (GDPR, SEC, FinCEN, ADA) where compliance and usability must coexist.
Across North America, Latin America, and Europe, I have led distributed design organizations delivering B2B, B2C, and B2B2C products used by millions. I accelerate delivery with AI while protecting companies from regulatory risk, increasing research synthesis and design iteration speed, but with governance: AI-generated work gets human verification before informing product decisions.
I combine product strategy, platform architecture thinking, and AI-enabled workflows to simplify complexity, align teams, and deliver measurable outcomes. My work spans the full lifecycle, from validation and product definition through delivery and organizational scale.
"Eric has been an exceptional leader and collaborator during our time working together. When Eric joined us, we needed to structure our UX team and integrate design into our product development process. He rose to this challenge by creating a sustainable framework that positioned UX as a core pillar of our product strategy."
Darek Partyka, Chief Product Officer, Flowbird
"Eric brought a rare mix of big-picture thinking and meticulous detail. The design leadership work helped streamline complexity, and the collaborative style made them a trusted partner across the board."
Greg Bebenek, Chief Technology Officer, Euvic
Eric’s an extraordinary design leader and collaborator. He’s thoughtful, methodical, and thorough in his approach. He drove strategy, customer research, and interaction design to explore the virtual card viability for PayPal. Together, we created a new product for our company portfolio that proved to be an incredible revenue driver, opening up a new tier of customer loyalty.
Nick Gamino, Lead Content Designer, PayPal
Let's start building
If you are building a new platform, modernizing a legacy system, or scaling a design organization, I would welcome the opportunity to connect. I partner closely with founders, product leaders, and executive teams to bring clarity, structure, and momentum to complex initiatives.
FAQ
Eric Tomlinson is a senior product design leader specializing in UX strategy, product design, AI-design, and design systems for complex digital products in B2B, B2B2C, fintech, urban mobility, and products that provide utility for their users. He helps organizations align user needs, business goals, and scalable systems to drive measurable outcomes.
Eric is a product design leader with deep hands-on UX expertise. His work spans strategy, systems thinking, team leadership, and execution—bridging design craft with business and product outcomes.
Eric has worked with startups, scale-ups, agencies, and enterprise organizations across fintech, mobility, SaaS, mobile apps, and platform-based products—often in regulated or technically complex environments.
Unlike an agency, Eric embeds deeply with teams, leaders, and product organizations. He operates as a strategic partner—shaping direction, elevating design maturity, and building long-term capability, not just delivering screens.
AI is changing how users discover, interact with, and trust digital products. As a design leader, I focus on how AI impacts experience strategy, system design, and decision-making—ensuring products remain clear, ethical, and user-centered as AI becomes more embedded.
Eric helps organizations improve UX maturity, modernize legacy platforms, scale design systems, incorporate AI-tools and processes, ensure visual design quality, and align cross-functional teams around clear product strategy and customer outcomes.