BBC America

To introduce BBC programming to a new audience, we led the redesign and re-launch of BBC America’s website.

Desktop computer, tablet, and smartphone displaying data analytics dashboards with charts and graphs.

[ 2013 / Case study ]

Bringing the BBC experience to North American audiences

The Project
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Creation and initial launch of website for North American audiences.The focus of the site experience is to facilitate the users' need to see schedules for their region and to introduce a North American audience to BBC programs and entertainment through in-depth profiles of individual shows, video clips, and social media.

My Role

I was the design director and in charge of the creative concept creation, brand management, and the custom UI, UX, and IA.
This project was executed during my employment at Moxie Interactive in collaboration with the development team at BBC America‍

The Landing Page
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The interface of the landing page keeps the most used information and tools at the top: the latest schedule and finding your local channel. Features are presented in an eye-catching rotating marquee.

The Shows Landing Page
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The user can explore the current and upcoming programs through thumbnails images or the schedule module.

Featured Shows
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Top tier shows have their own landing page and in depth features such as articles and videos.

Program Schedule
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Detailed schedule and program information.

Videos
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The collection of online shows and video clips.

Thank you!

I appreciate you taking the time to explore this project and the process behind it. If you’d like to connect, I’d love to hear from you—whether it’s to discuss a potential collaboration, compare notes on design challenges, or just say hello.
You can reach out directly using the links in the footer below, or head back to the Projects page to see more of my work.

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